Please note: This is a proof of concept post to illustrate the creation of a social media release. It is not an actual release. It is an exercise to illustrate to the format and creation of such posts in a WordPress blog.

Social Media Feeds Explode with a Creative Resume Causing International Buzz: How one daughter seeks to help her dad find work through a BuzzFeed listicle

John Roadman | (c) CRPhotography

John Roadman | (c) CRPhotography

John Roadman: the man one young woman calls her dad and says you’ll call your hero. This is a story about the power of social media, but not like anyone has ever heard before. This isn’t just a Hallmark greeting; this is a true act of love that has revolutionized the PR industry.

As of April 2, 2014, Roadman’s layoff became effective.

His daughter, Chelsea, is a public relations senior at Auburn University. Using her keen understanding of social media and today’s job market, she composed an article that left the Internet buzzing about John Roadman. Using BuzzFeed, she masterminded “11 Reasons You Should Hire John Roadman” to create possibly the first example of a listicle resume.

“Some people say he dreams too big,” says daughter Chelsea. “But, I don’t think there’s any other size dream worth having.”


  • Who: Chelsea Roadman (daughter and post author/imagineer), John Roadman (father, seeking job)
  • What: The social media resume 2.0
  • Where: from her small apartment in Auburn, Ala. | BuzzFeed -> Facebook -> Twitter -> LinkedIn -> Pinterest
  1. Hit West Coast | March 10, 2014
  2. Went International | March 7, 2014
  3. Picked up by ABC affiliate WEAR 13 in Pensacola, Fla.
  4. Became promotion assignment for all of one AU professor’s PR students
  • When: Posted March 7, just 1 day after John was given the news

Views: 3,152 to date | April 16, 2014 (In just a week, it racked up nearly 2.2K views.)


Robert French, PR professor at Auburn University: Post by Robert French.

  • “One of the by-products of all of this is … a *lot* of PR people are now going to know who Chelsea Roadman is…. that’s for sure!”
    –via Facebook message from Robert to Chelsea | March 7, 2014
  • “I think this is excellent. It certainly is touching. It’s also a great example of how a student can put social media to work for their family.”
    –via Facebook message from Robert to Chelsea | March 7, 2014
  • “Here is a proactive student putting her social media skills to work. Out of love for her father and family, Chelsea is sharing this story to help her father land a new job. This is still a rough economy and Chelsea isn’t going to sit by and wait.”
    –via Facebook article-sharing post | March 7, 2014
  • “I really like and respect Chelsea’s initiative and style. She’s being the proactive person we always encourage our students to be. She’s using resources that many might not consider.”
    –via Facebook article-sharing post | March 7, 2014
  • “This is the type of Buzzfeed post I prefer to share over any others. It’s sincere, prompted by love of family and quite compelling. Chelsea’s initiative to share via Buzzfeed and then into social networks is quite clever. I wonder how many people realize that they, too, can post to Buzzfeed.”
    –via Facebook article-sharing post | March 7, 2014
  • “A daughter’s love for her father drives this story. Auburn PR student Chelsea Roadman’s story has been shared by Stuart Bruce in the UK, Jeremy Pepper on the US west coast and many others.”
    –via Facebook article-sharing post | March 10, 2014

Rusty Nelson, head pastor of The Rock Family Worship Center based in Huntsville, Ala.:

  • “[This] is the best layout of a resume I have ever seen!”
    –via Facebook message from Rusty to Chelsea | March 8, 2014

Meg Edwards, Auburn University student and PR major:

  • “It’s true when they say a father is a daughter’s first love, and that couldn’t be proven more by the lengths Chelsea Roadman has gone to help her father find a job!”
    –via Facebook article-sharing post | March 28, 2014

Catherine Watson, Auburn University student and PR major: Post by Catherine Watson.

  • “The sweetest thing! Her father gets laid off so she created a Buzzfeed post to help his job search. This father-daughter duo is adorable, smart and inspiring.”
    –via Facebook article-sharing post | March 20, 2014

Elizabeth Sheldon, Auburn University student and PR major:

  • “Our father’s do so much for us, why not return the favor like Chelsea Roadman did. Check out this Auburn father-daughter relationship that not only is touching, but is also becoming famous via BuzzFeed!”
    –via Facebook article-sharing post | March 23, 2014
  • “[She is] the sweetest daughter and will do such great things! [Her] BuzzFeed article was perfect and I’m inspired that [she] did something so out of-the-box and ingenious!”
    –via Facebook wall post from Elizabeth to Chelsea | March 23, 2014

Thaddeus Roppel, Auburn University engineering professor:

  • “My good friend, former student, and awesome EE is looking for a job. CDMA, Cellular Communications, Cisco Technologies, Embedded Software, Embedded Systems, Ethernet, GSM, Mobile Devices, Network Engineering, Satellite Communications, VoIP,Wireless Networking, etc. , etc. Check out his daughter’s awesome (totally unbiased!) BuzzFeed.”
    –via Facebook article-sharing post | March 7, 2014

John Roadman, Chelsea’s father:

  • “I’m going to need an assistant after [she] get[s] done promoting [me].”
    –Upon learning of Chelsea’s efforts to help | March 7, 2014

MENTIONS | Social Media Shout outs from the acclaimed:

  • Mack Collier, bestselling author of “Think Like a Rock Star
    “Alabama friends, if your company has an opening for a Network Systems/Electrical Engineer, please check this out cc Chelsea Roadman.”
    –via Facebook article-sharing post | March 10, 2014
  • Isaac Pigott, head spokesman for Alabama Power
    “ALABAMA people… an Auburn student is trying to find her father a new job. Check out his qualifications…”
    –via Facebook article-sharing post | March 10, 2014
  • Jeremy Pepper, West Coast PR consultant based in L.A.
    “A daughter using social media (and listicles) to find her dad a job. Hopefully it spreads far and works.”
    –via Twitter article-sharing tweet | March 10, 2014
  • Stuart Bruce, founder of PR Week Top-Rated UK Firm: Stuart Bruce Associates
    Seriously all of my US friends should share this and help this daughter find her dad a job.
    –via Facebook article-sharing post | March 7, 2014



Help Chelsea help her dad by simply sharing this story via your social media outlets. The Roadman family wishes to convey their deepest appreciation for your help. To contact John Roadman or find more information, visit his LinkedIn profile.


John Roadman | Contact Info.

Chelsea Roadman | Social Media Links and Contact Info.

[contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]


  • Title: “11 Reasons You Should Hire John Roadman”
  • Subtitle: “Need an amazing Network Systems/Electrical Engineer? Here are 10 reasons why this guy should be YOUR next employee!”
  • Original Post: Buzzfeed, March 7, 2014 at 2:24pm EST
  • Author: BuzzFeed User, Chelsea Roadman
  • Disclaimer: This post was created by a user and has not been vetted or endorsed by BuzzFeed’s editorial staff. BuzzFeed Community is a place where anyone can post awesome lists and creations.”

1. Over 30 years of industry experience!

Hire John Roadman | (c) CRPhotography

10 reasons your company needs John Roadman

From working with companies such as Motorola, Adtran, Harris and AT&T, Roadman was most recently employed at Northrop Grumman where he served as a systems engineer. As a deputy for Warn Spiral Development, he developed RF modeling tools for a warning system to predict node placement performance and network design.

I have a proven background as a Lead Network Systems Engineer and Manager with both RF and wired data networks. With a design and hands on implementation background in both ICDMA, CDMA, 802.11b/g,a, and all levels of RF and wired data protocols, I can provide solid technical and managerial direction to all levels of technical projects and new product development. I will consider any position that may utilize my extensive skills and experience, coupled with my leadership capabilities, as an asset in becoming more successful. I welcome the opportunity.”
-John Roadman, LinkedIn Summary

2. The Finest Education!

Roadman is a 1988 Auburn University graduate

Earning his degree in Electrical Engineering, the school’s Office of Communications and Marketing proudly reports the U.S. News & World Report’s ranking that AU’s Samuel Ginn College of Engineering is in the top 15 colleges of its class. Auburn’s bachelor of wireless engineering degree is the first in the country.

Continuing his education to become CCNA (Cisco), CWNA (Certified Wireless Network Professional) and amateur radio certified, there’s no doubt that Roadman received his education and training from the finest!

Former educator and current associate professor in the engineering department, Dr. Thaddeus Roppel, weighs in:

“I was fortunate to be one of John’s professors early in my teaching career. He was a truly exceptional student who inspired me to do my best job as a teacher because of his diligence, intelligent questioning, and excellent work ethic. I have followed his career over the years, and I have been quite pleased to see his talent and hard work flourish at a variety of highly reputable organizations. I would be enthusiastic to hire him if I were staffing an organization in his field.”
-Thaddeus Roppel recommendation (Nov. 3, 2009)

3. Innovative

Roadman is constantly dreaming up new ideas. He’s an outstanding problem-solver and works as well in a team as he does managing it.

Former manager at Walter Kane and Associates, Walter J. Kane describes Roadman:

“John is a pleasant, talented team player who works diligently to achieve the desired results. He has managed several technical assignments in association with my company. I wouldn’t hesitate to recommend him for any position or opportunity that would be well served by his warm personality, technical knowledge and industry experience.”
-Walter Kane, LinkedIn recommendation (Oct. 1, 2009)

4. Acute Attention to Detail

Roadman is constantly observing. He strives to keep the big picture in mind, while displaying his acute attention to detail.

Currently a senior embedded engineer at Clever Devices, Kevin Farley working with Roadman at Tantivy Communications.

“I was consistently impressed with his ability to assimilate the myriad aspects of technical problems and find solutions to them,” Farley said. “He is an excellent problem solver and solutions designer, a definite asset to our company and his contributions were great. John is the kind of guy you want on your team to bring reason and well thought out solutions to your problems. Both personable and ethical, John Roadman has remained my friend these many years.”
-Kevin Farley, LinkedIn recommendation (Dec. 3, 2007)

5. Well-Liked Personality

Well-liked by his peers and co-workers, Roadman facilitates productivity and enjoyment in the work environments he manages.

Former Harris Corporation co-worker Charles Westerfield reports these and other valuable characteristics of Roadman’s:

“John is a very knowledgeable network engineer who I can always rely on for an accurate answer. In addition to technical product details, I have relied on John’s in-depth understanding of standards and government processes several times. His upbeat personality always makes meetings and trips more enjoyable.”
-Charles Westerfield, LinkedIn recommendation (Nov. 27, 2007)

6. Dedicated, hard worker

It never takes long for Roadman’s name to become synonymous with hard work.

Current senior software business analyst at Duke Energy and former co-worker at Tantivy Communications, Sandi McDaniel describes working with Roadman.

“John is extremely dedicated to the task at hand. He is a hard worker, not stopping until the customer is satisfied with the quality of the product for which he’s responsible. He is easy to work with, easy to communicate with and highly skilled at assessing the needs of the client. He makes an excellent asset to any company which hires him.”
-Sandi McDaniel, LinkedIn recommendation (Feb. 28, 2008)

7. Patient

From pumpkin carving to product developing, Roadman always has been the picture of patience.

Roadman is the quintessential example of staying calm under pressure and maintaining an unfailing patient demeanor.

As perhaps the most reliable source of all, his daughter, I say: “thank goodness ‘habits die hard’.”

8. Supportive

From providing trusty technology remedies to kindly mentioning the troubleshooting suggestion to plug in the power supply, Roadman values support highly. This is easily seen when noting the strong trust he instills in his co-workers and family.

9. Highly Skilled

Skills, upon skill, upon skills…

  • CDMA
  • Cellular Communications
  • Cisco Technologies
  • Embedded Software
  • Embedded Systems
  • Ethernet
  • GSM
  • Hardware
  • Integration
  • IP
  • Linux
  • LTE
  • Mobile Devices
  • Network Architecture
  • Network Design
  • Network Engineering
  • Networking
  • RF
  • Satellite
  • Satellite Communications
  • Security
  • Switches
  • System Architecture
  • System Deployment
  • System Design
  • Systems Engineering
  • TCP/IP
  • Telecommunications
  • Testing
  • Troubleshooting
  • VoIP
  • WAN
  • Wireless
  • Wireless Network Design
  • Wireless Networking

More details available on Roadman’s LinkedIn profile.

10. Government Security Clearance: SS Level

Roadman has a secret level government security clearance.(Shh…we won’t say much about that!)

This article may be freely reprinted or distributed in its entirety in any e-zine, newsletter, blog, website or distribution format of any kind.
The author’s name and website links must remain intact and be included with every reproduction.

© Chelsea Roadman 2014

AUBURN, Ala. — So you’ve been accepted to Auburn University and you’re about to officially become an Auburn Tiger! Congratulations and WAR EAGLE!

But, what if you are already in college and preparing to make the switch? If you’re like me, you’re a transfer student in for the shock of your life! Auburn’s culture is one of intense immersion. Be prepared to dive in and enjoy the experience of this unique environment.

This is the home of the Tigers.

This is where the champions chant.

This is Auburn.

Here’s a list of the top 10 Auburn-isms:

Trust me, I’m saving you a world of embarrassment.

1. “Ya’ll” [n.]

Yes, we know this is the staple greeting of the South, but it’s also the number one way to fake being a local. Even if your accent screams Jersey Shore, it’s impossible to say “ya’ll” without sounding Southern.

Source: Sonic News Network

2. “WAR EAGLE!” [n. / adj. / pron. / verb / marriage vow]

Again, this is seemingly an obvious phrase to know. However, allow me to give you the rules of usage. While this is the official war cry of Auburn University, it’s used in many more ways than a simple exclamatory statement.

→[n.] “You’d think they were trying to be a war eagle or something.”

→[adj.] “There’s nothing war eagle about that!” OR “We had a war eagle time!”

→Lastly, as a response — to ANYTHING! Some say YOLO, we say WAR EAGLE!

Source: Bleacher Report


3. “Roll Tide” [nothing]

Just…don’t. Need I say more? (No.)

Source: True Gif

4. “Bless your heart.” [ouch]

Another thing the South is renown for: double-speak. We’re pros at turning seemingly religious-filled statement of care into a thinly veiled insult.

*Note: This is never complete without the trademarked sympathy smile and head-tilt.

Source: Her Campus

4. “Minute” [adj.]

While this is generally used to mean the amount of time needed to cook Uncle Ben’s instant rice, Southerns have a different meaning for it altogether. At Auburn, it’s used to describe a lengthy amount of time. Add a temperature measurement to it and you might as well start digging your grave.

Usage example: You’re sitting at a pizza joint for a few hours on a first date. The pizza maker gets on the loud speaker and says, “Ya’ll have been here for a hot minute!”

Disclaimer: While I wish it wasn’t, this is a true story.

Yep, it happened.

To me.

Source: Just Gif

5. “Lilly/Vera” [bff]

You only have the following five designers in your closet:

1. Your sorority’s Comfort Colors tees

2. Tons of Nike running shorts (even though you’ve never run in your life)

3. Your prized North Face rain jacket (Patagonia will suffice as a substitute.)

4. Lilly Pulitzer

5. Vera Bradley

When referring to the last two, it’s clearly too much effort to say the whole name.

Instead, say “Lilly” or “Vera” like they’re your BFFs from kindergarten.

Source: Her Campus

6. “Rodeo” [n.]

Well, there are just some things that you can’t un-see…

Source: Giphy

7. “Big/Little” [n.]

Ah yes, sorority life. The infamous collection of girls claiming to share a sacred bond of sisterhood. Whatever preconceived notion you have about it, join one. Trust me. Just do it.

Source: Her Campus

8. “Dressed for class” [myth]


The South is known for its over-the-top hairdos and Scarlett O’Hara-inspired fashion. But when it comes to going to class on Auburn University’s campus, this is not the case. Go ahead and cut your “back-to-school clothing budget” in half. Instead, invest in some sorority tees (approx. three sizes too big), a multitude of Nike shorts in a wide variety of colors (you don’t want people to think you’re wearing the same pair every day – ew) and a customized pair of Chacos.


Source: Tumblr

9. “Take a Lunch to have Supper.” [uhm?]

Ok, some of them you’ll never understand. This is one I still don’t get. Thus, it’s ok to give up sometimes.

Source: Her Campus

10. “If at first you don’t succeed, say ‘War Eagle’ and try again!” [cliche]

Source: Tumblr

Last, but not least…if all else fails…

When all else fails, find out what to do! Click here to read the full article.

Auburn Sings logo

Logo | Designed by Eagle Eye TV’s Marketing & Promotions Director, Chelsea Roadman

AUBURN, Ala. — Auburn Sings is Eagle Eye TV‘s singing competition show and Auburn University‘s first TV

broadcast singing competition. Formally known as AU X Factor, the show underwent a name change and is currently filming its second season. Auditions were open for all AU students, and the top 10 contestants were chosen earlier this month. Every Thursday night, Eagle Eye TV airs a new episode at 8 p.m. on campus-channel 6.1 or on While contestants sing their hearts out in front of a panel of honest and comical judges, the viewers’ votes dictate which two contestants will be eliminated each week. Viewers can vote via Auburn Sings’ Facebook page immediately after the show. This season’s winner, chosen by the judging panel and viewer vote, will be earn a WEGL 91.1-produced, five-song EP album.

The show debuted last spring for its first season and was brought back by popular demand. While its name has undergone a makeover, it’s co-producers, Eagle Eye TV’s News Director Amanda Foster and Eagle Eye TV’s Programming Director Shannon Smith, are back to oversee season 2.Continue reading

Dan Henig Performs at UPC's Songwriting Showcase at Auburn University

Dan Henig (right) Performs at UPC’s Songwriting Showcase at Auburn University

AUBURN, Ala. — Auburn University’s student body is no stranger to singer-songwriter’s bringing their talent to town. The Plains have welcomed many original performers over the years. Auburn has welcomed artists belting their original tunes such as Beth Wood and Pentatonix.

The Auburn University Program Council hosted a songwriting workshop, Jan. 16.

Singer-songwriter Dan Henig instructed the session. Henig is among many YouTube sensations to find success using the medium. Not only does he write some of his music, Henig is also proficient in several instruments. First playing cello, he then learned trumpet before discovering guitar.

“[I tried] every instrument I could get my hands on,” Henig said.

Though he was most interested in mastering guitar, he first had to…

Read more of the feature HERE to find out what Henig had to do to make his dream come true!

AUBURN, Ala. — Auburn Conservatives for Tomorrow (ACT) will host Steve Forbes at the Auburn University Arena Friday, March 21. The student group is thrilled to welcome Forbes as its keynote speaker for ACT’s second annual Spring Conservative Student Conference.

As chairman and editor-in-chief of Forbes Media, Forbes is set to present his plan for a future led by conservatives and Republicans alike.

“Steve Forbes is coming to Auburn mostly to speak on…Continue reading

AUBURN, Ala. — Meg McGuffin was crowned 2014’s Miss Auburn University on Jan. 25. Now, she tells all. Check out her secrets to success!

“There’s a trick around everything,” McGuffin says, and she’s giving us all of hers.

Meteorologist Meg’s Top 10 Tips and Tricks:

  1. Makeup

    “Just play up the features you already have on your face.”

    Source: Auburn University Photographic Services

  2. Eyeshadow

    “Neutral colors are always key.”

    Source: Makeup Artist Network


  3. Favorite beauty product

    MAC Potted Eyeliner. I was never a fan of using liquid eyeliner because it makes a mess, but it looks really good. So, with the potted eyeliner, you get the same look with no mess. That’s my favorite beauty product. It stays very well.”

    Source: Mac Cosmetics and Red Rose Magazine

  4. How to make it last:

    “If you’re gonna be sweating, Smashbox makes an incredible primer. I used to use it all the time when I was a Tiger Paw, and my makeup would stick even in the heat on the field throughout the whole football game.”

    Source: Smashbox Cosmetics


  5. Skincare

    “I’ve used ProActive for as long as I can remember. [Another success story?] Yes. I actually am a case where if I use another kind, I break out. My skin’s addicted.”

    Source: Proactiv


  6. Going out on the town?

    Learn to walk in heels! How? Walk heel-to-toe. You just have to learn how to walk heel-to-toe. Being a dancer, I spent so much time in releve and on my tip-toes, that walking in heels comes second-nature.”

    Source: Flickr | Raphaël Labbé


  7. Static in your hair?

    Dryer sheets work fantastically.”

    Source: Her Campus


  8. Biggest fashion faux pas on campus?

    “Wearing Nike shorts and Uggson campusat the same time. I’ll admit, I’m guilty of doing it if I’m running to the gas station. But on campus, where you’re gonna see people you know, I would stray away from it.”

    Source:Courtney Dougherty (@cdough237) October 7, 2012

    “It’s Nike shorts and uggs season again y’all!!!!!!!! #makeitstop

  9. Careful how you’re quoted!

    “In ‘The Auburn Plainsman‘, they didn’t change my quote and I sounded like an idiot. I said the “cherry on top of the cake” instead of the ‘cherry on top’ and I was like, ‘I sound so stupid!’ We see celebrities get misquoted all the time [because wrapping up the end of a sentence with some sort of beautiful sentiment] is hard. If you can answer the question, have a good reason for it, then wrap it up – you’re golden.”

    Source: “The Auburn Plainsman”


  10. Get involved! 

    “This is my second semester doing Eagle Eye TV. I was an anchor last semester, and I’m an anchor again this semester.”

Continue reading