ho are creatives? Simply put? Anyone who creates. Build any buildings lately? Mother any children? How about write a grief-stricken piece of satire or illustrate calamity through the lens of a photojournalist eye? When’s the last time you spoke words of hope into a life drained of any? Put a smile on someone’s world-stained face today? If you can’t answer yes to at least one of these questions, please stop reading this blog right now. Get up, and go build a building or something. Better yet…whip out our phone and text your sister good luck on the test she has today or you mom to report the latest countdown of days till you’ll be visiting. Did you do it? Good. I can assure you that you’re now responsible for a face devoid of pain in the way only a smile can achieve. You, my friend, are a creator. [ig_pullleft colour=”light-gray” text=”Ideas are the real currency in our business. Without a good ides, all the artistic proficiency in the world is just window dressing. -Mike Dietz, Slappy Pictures Illustrator. Animator. Realist.”] Those who simply imagine drive our world forward with a momentum unique to the dreamers’ ideology. This is vital to substantiating the creative’s mission. While imagineers pave a simulated road to every corner of the universe, the creative maintains an undying spark of innovation fueled more by tenacity than necessity. While she may often be credited as mothering invention, necessity should be a state more fiercely sought after. A creator thrives on implementing that which had not previously existed. They feed on the fuel of opportunity only emitted from streets beyond the zoning region of one’s comfort. What is is never as energizing as what it could be turned into. Thus, set the stage for a production crewed by those who brought you the Steve Jobs iOS magic of Apple’s iPhone and the Chris Davis miraculous brand of the one-SECond Iron Bowl game-changer. A touchdown winning Auburn University its sweet victory over rival University of Alabama was heard ’round the world in 2013, but will forever live in the hands of creatives continually striving to produce content worthy of that unmatched moment of victory and ineffable resilience of an underdog.
[ig_alertbox icon=”music” colour=”light-gray” custom_colour=””]You may say I’m a dreamer. An imagineer. A creative.
…But I’m not the only one.[/ig_alertbox]
Consider this: how much energy is required to run the creative’s mind? The electrical current equivalent would surely put New York City to shame. A creative mind is truly the one that never sleeps. While the earth may be green with reused, recycled resources, how do you sustain the exorbitant amount of energy needed to fuel creatives? I’ll spare you from an endless rant of illustrative personal anecdotes and allow the authors of the book that inspired this blog series to address their solution.
How do you get better at idea generation? Simply put, you train for it. If you were going to run a marathon in two months, you would prepare , wouldn’t you? You would train for that event; you would set a schedule of activities that would prepare your body for what would be asked of it on that day, because you knew that day would arrive. But what if you had to prepare for a marathon, but you didn’t know what day it would start? All you knew was that it was coming. It could be any day. You would probably prepare your body everyday for the chance that it might be the next day. Preparing our bodies to endure physical activity is just like preparing our minds for creative activity. Yet, we often don’t take steps to effectively train for idea generation. What would happen if we didn’t train for that any-day marathon? What if we just went about our regular business every day, wolfing down burritos like they were endangered, and when the day came, we straddled up to the starting line and started running. That’s right… pulled hammy. Maybe two. Sometimes even three, and we only HAVE two. that’s how bad it would be.
– Stefan Mumaw & Wendy Lee Oldfield introduce their co-authored book, Caffeine for the Creative Mind, p17
In an industry where its practitioners run the everyday marathon of ingenuity,
join me as I condition my brain to produce constant creative output on demand with Mumaw and Oldfield’s Caffeine for the Creative Mind.
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